Privacy Policy

The following document outlines the privacy policy adopted by Kaliese Ltd. Policy last updated 10th March 2023.

Here at Kaliese we aim to provide you with a personalised and enjoyable shopping experience. As part of this we do record some personal information about our customers. Personal information is defined as any data that relates to you. This policy describes how we use your data and who we share it with. This policy applies whenever you share information with us, whether it be through our website, via email or any other means. The terms of our privacy policy may change from time to time. The date this policy was last updated is shown at the beginning of this document. We are a UK-based company, and all information is stored and processed according to the law of England and Wales.

Within this policy, the words “we”, “us”, “our” and “Kaliese” all refer to Kaliese Ltd.

We are the data controller and are responsible for deciding how and why your personal information is used. It is also our responsibility to keep your data safe, secure and handled legally. If you have any questions about this policy please contact us at or write to us at our registered address. Depending on the nature of the query, we may ask for proof of identity in order to maintain security before any information is disclosed.

Your rights are described more fully on the Information Commissioner’s Office website at, in summary you have the following rights:

  • Right of access. The right to request a copy of the personal information we hold about you.
  • Right to rectification. The right to have any errors or omissions corrected. When updating our records we may ask you to provide evidence in support of the requested update.
  • Right to erasure. The right to have your personal information deleted.
  • Right to restriction of processing. The right to request we restrict or suppress the way in which we use the personal data we hold about you.
  • Right to data portability.The right to have your personal data electronically transferred to yourself or another organisation in certain circumstances.
  • Right to object. The right to object to us using your personal data at any time.

Please note that all of the above rights may be limited in some circumstances. For example, if complying with your request would result in us breaking the law or revealing personal information about someone else. We will notify you if this is the case. You may also be unable to continue shopping with us if you ask us to stop processing your personal information.

We will only ever process your personal information on one (or more) of the following bases:

  • Contract. We may process information in order to fulfil a contractual agreement with you.
  • Consent. You may grant us permission to process your data for a particular purpose.
  • Legitimate Interests. It may be in our interests to process your data. Normally this is to provide you with an improved customer experience but not where your interests override our interests.
  • Legal Obligation. We may be required by law to process your personal information in a certain way.
  • Vital Interests. We may process your personal information where it is necessary to protect someone’s life.

We collect and use information when you create an account with us. We also use cookies and other similar technologies to collect information from your devices when you interact with us, including information about how you use our website. We also keep records of any contact you have with us by telephone, email or any other medium. We may obtain personal information from third parties, such as Google or Facebook, in order to help us manage your account and improve your shopping experience.

Whilst we may use your personal information for any reason provided there is a basis for doing so, we will typically only use your personal data for the following reasons:

  • We use your account information to confirm your identity should you contact us (legitimate interest basis).
  • We use your payment details to obtain payment for any goods you order (contractual basis). As part of this we may share your personal data with our payment processors (for example, GooglePay or Paypal).
  • At your request, to store personal information to speed up your future checkout process (contractual basis).
  • We use your account information and your delivery address to deliver your goods (contractual basis). As part of this we may share your data with the relevant courier/postal service.
  • We use your account information, payment details and previous order history to process returns (contractual basis).
  • To create and access an account with Kaliese and to provide the services requested we record information including your name, address, contact and delivery information plus a password to protect your account (contractual basis).
  • To improve and monitor our customer service and respond to your queries or complaints effectively we retain all correspondence with us (legitimate interest basis).
  • To allow us to offer personalised features and improve our website we record how you interact with us online including information on the devices you use to interact with us. We combine this with your account information, purchase history, demographics and third-party information to offer your products you are more likely to be interested in (legitimate interest basis).
  • To improve our marketing so that we may offer you the products and brands that you are most likely to be interested in we use your account information, purchase history, demographics and third-party information (legitimate interest basis). As part of this we may share aggregated and anonymised information with advertising partners so that they can show adverts to the customer segments who are most likely to be interested in them. We may also share aggregated and anonymised data with providers who specialise in consumer profiling.
  • If you give us permission we may use content shared by you in our sales and marketing, on our website, on our social media pages and in any other promotional channel (contractual basis).
  • To identify new prospective customers and to improve the quality and range of our products and services we may share aggregated and anonymised data about our customers purchase history, demographics, account information and third-party information with suppliers, marketing companies and/or providers who specialise in consumer profiling (legitimate interest basis).
  • Unless you tell us not to, we use your account details to keep in touch with you, to notify you about future products, services, offers, sales and/or promotions (legitimate interest basis). To personalise our communications we may combine this with your purchase history and records of how you interact with our website.
  • We use your account information to notify you about any product recalls (legitimate interest basis).
  • We use your contact details to inform you if you are a winner in a competition (contractual basis).
  • We use records of how you interact with the site and the devices you use, combined with your purchase history to ensure the website is operating correctly across multiple platforms (legitimate interest basis).
  • We use aggregated and anonymised purchase history for forecast and demand planning purposes (legitimate interest basis).
  • We may use your contact details to contact you so that we can ask you to take part in customer satisfaction surveys (legitimate interest basis). If you respond we use this information to improve our goods and services.
  • To prevent and detect crime, such as fraudulent transactions or suspected money laundering we use your account information, information on the devices you are using, order history and payment history (legitimate interest/legal obligation).
  • We will share your data in order to comply with the law and any court order. This includes disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings (legal obligation basis).
  • Following a formal request, we will share your data with regulatory and other official bodies (legal obligation basis).
  • We retain all data necessary to comply with any regulatory or tax requirements (legal obligation basis).

Cookies are small files on your computer. They can record your actions or preferences over a period of time or they can contain data used by our website. Within this section we use the term cookie to describe similar technologies like pixels or tags. Please note, this policy refers only to sites controlled by Kaliese. There are third party social sites where we offer you the ability to share your experiences of Kaliese (for example, facebook and twitter), however these sites will have their own cookie policy.

We may use cookies for the following reasons:

  • To allow you to securely log on to our website.
  • To store the contents of your shopping cart.
  • To record how you interact with our site. We may use this information to develop and improve the quality of the services and products we provide.
  • To improve the performance of our site.
  • To improve your shopping experience by guiding you to the products and services you are most likely to be interested in.
  • Detect and prevent fraud and other crimes.

We use a variety of cookies on our website. Some cookies are strictly necessary for the website to function and cannot be turned off, an example would be cookies that are used to make your transaction secure. Other cookies, such as those that we use to monitor performance, can be turned off although doing so may affect your experience of using our website.

If you register for an account with us, we will store your personal information for as long as the account is active. We also keep personal information for as long as you are a customer. We consider you to be a customer for 2 years from the point in time of your last purchase or whilst we are dealing with your query. To comply with legal requirements, we generally keep this data for 7 years after you close your account and/or cease to be a customer.

Whilst we are storing personal information, we will remove any personal data once it is no longer needed.

There may be situations where we wish to share your data with third parties. We anonymise data whenever possible and will only ever transfer the data necessary to achieve the purpose for which it is being shared. We ensure that any third party with whom we share data have systems and procedures in place to guarantee the security and privacy of the data. Examples of when we may share data with a third party include sharing your data with:

  • Delivery agents so that you may receive your goods.
  • Card processors (for example, worldpay) so that you can pay for your goods.
  • Marketing and advertising companies/organisations to help us communicate and advertise the products and services you are most likely to be interested in. We may also use these companies to help us assess the effectiveness of previous advertising and marketing campaigns.
  • Consumer profiling organisations to help us better understand our customers’ demographics, lifestyles and shopping habits.
  • IT companies to help us maintain and improve our IT systems including, but not limited to, our website.
  • Research and analytics companies to allow them to contact you on our behalf in order to ask you about your experiences of Kaliese. We may also ask third party companies to analyse the data collected so that we can better understand our customers and how we can serve them better. You will always be asked whether you would like to take part in any research or customer surveys.
  • General service companies such as insurance and printing companies to help us in delivering our products and services.
  • Regulators and other official bodies (for example, the police) if we receive a formal request or as part of any legal proceedings.

Some of our suppliers are based outside of the United Kingdom. If it does become necessary to share information with any party or organisation that is based outside of the United Kingdom we firstly ensure that they have systems and procedures in place so that your data is subject to the same levels of security and privacy as those used within the UK.

If we do need to transfer data outside of the UK we will use either the European Commission approved contractual clauses for the transfer of data to third countries or the International Data Transfer Agreement and Addendum for the transfer of personal information to third countries.

If you place an order with us from outside of the UK, any information you share with us will be transferred to the UK where it will be stored.

We have implemented appropriate technical and organisational safeguards to protect your data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access and other unlawful or unauthorised forms of processing.

If you access our website or services using any third-party apps, websites or services then your usage is subject to that third-party’s terms and conditions and other policies. In some situations we may be required to share your data in relation to transactions and services used with the relevant third party.

Contact us at our registered address:

Kaliese Ltd.
63 Little Sutton Lane
Sutton Coldfield
B75 6SJ

Company Registered Number: 14637969
VAT Registration Number: 433 6425 06